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In a bid to attract budget mobile phone users in India, smartphone brand Oppo has launched A54 in India with a 5,000mAh battery, 13MP triple rear camera and 18W fast charging technology at a starting price of Rs 13,490.

According to the company,  Oppo A54 with 4GB RAM + 64GB ROM will cost Rs 13,490, the 4GB RAM + 128GB ROM variant will be available for Rs 14,490 and the and 6GB RAM + 128GB ROM model will cost Rs 15,990. The phone will be available in three colours — Crystal Black, Starry Blue and Moonlight Gold via Flipkart and leading retail stores, starting April 20.

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Also, People buying via Flipkart can get an instant discount of Rs 1,000 on HDFC Bank card and EMI transactions, mobile protection at Re 1, up to 70 per cent buyback at Re 1, no-cost EMI option, and the option to get Rs 1,000 off upon upgrading from an old Oppo phone.

The retail store offers include a 5 per cent cashback on HDFC Bank, Standard Chartered, Kotak Mahindra Bank, Bank of Baroda and Federal Bank, an 11 per cent instant cashback on Paytm, zero down payment scheme, and a no-cost EMI option.

“A Series is designed to enhance or complement our users’ lifestyles and OPPO A54 achieves just this with a phone that manages to balance a high-end performance with contemporary design,” said Damyant Singh Khanoria, Chief Marketing Officer, Oppo India.

Oppo A54 specifications:

The smartphone comes with a 6.51-inch HD+ LCD display with a punch-hole and is powered by an octa-core MediaTek Helio P35 SoC. The device is backed by the 5000mAh battery will last up to 2.2 days on a single charge or give 19.9 hours of YouTube video playback. The users can expand storage capacity to 256GB with a Micro SD card.

The smartphone comes with Face Recognition and Side Fingerprint Unlock technology. The rear camera system features a 13MP main camera, 2MP macro camera for close range shots and 2MP Bokeh. There is a 16MP front camera for selfies. The smartphone comes with a Backlight HDR, Dazzle Color mode, AI Scene Recognition, Ultra Night Mode, Bokeh mode, and Beautification mode.