Best social media management tools with AI features

Choosing the right social media tool can help you build a strong online presence. From simplifying content creation to publishing to enabling real-time engagement, these tools can help amplify your social media posting and scheduling efficiently. 

To help you find the best, we have developed a curated list of four AI-powered SMM tools that can streamline and enhance your social media strategy.

1. Hootsuite

Hootsuite is a complete SMM solution with features ranging from scheduling to monitoring and analytics under the same roof. Starting at $99/month, the best part of this tool is its seamless integration with a wide variety of platforms, like Facebook, Instagram, and Twitter.

Features

• You can schedule messages, create and manage posts, monitor performance and activities, and advertise posts in the same place.
• The content calendar dashboard provides a clear view of all posts, making scheduling and posting easier.
• Customizable streams help monitor trends, customers, and target audiences.
• AI-powered features, like OwlyWriter, AI Listening, and AI Content generation, simplify social media management.
• AI content creation tools generate content ideas based on chosen topics or interests.
• OwlyWriter (AI writer) and AI Hashtag generator help quickly create engaging captions and relevant hashtags.
• Blue Silk AI listening tool analyzes data and identifies upcoming trends.

Drawbacks

• Some of Hootsuite’s tools and interfaces feel outdated.
• File size limitations can be an issue for Instagram scheduling.
• TikTok scheduling has extensive limitations, including the inability to pick a thumbnail and issues with caption generation.
• Hootsuite’s pricing can be expensive for many users.

2. Buffer

Many hailed Buffer as the one-stop solution to managing your social media presence. It’s an all-inclusive SMM tool that efficiently manages social media across various platforms. With Buffer, you can create and schedule posts for multiple platforms from the same dashboard, and its detailed analytics can be necessary for many.

Features

• Buffer offers robust scheduling and AI features at a fraction of the cost.
• The UI is more aesthetic, appealing, and user-friendly than most online SMM tools.
• Scheduling posts is seamless with Buffer’s integration of various social media platforms.
• After connecting your handles, Buffer provides a bird’s eye view of previous posts in a calendar format.
• The tool analyzes and suggests the best posting times based on target audience activity to maximize engagement.
• Identifies posting niches, bringing forth high-search-volume, low-competition ideas for new content.
• Packed with AI tools that simplify social media management and posting.
• The AI assistant generates fresh, engaging content ideas, enhancing readability and engagement.
• The AI Social Media Post Creator streamlines content creation by producing social media posts efficiently.
• Buffer’s AI assistant can reformulate content to fit different platforms by adjusting the tone and style.

Drawbacks

• It may require a business account for TikTok integration, limiting its user base.
• Social media integration can challenge small businesses or creators without a business TikTok or Instagram account.

3. Sprout Social

Sprout Social excels in social media management and posting by combining intuitive design with in-depth analytics. Starting at $199/month, it is often considered the gold standard in SMM software tools. 

Sprout Social is often hailed for its all-inclusive features and aesthetic design, which make designing and managing social media easy and eye-catching. The tool is particularly popular among teams that value collaboration and straightforward workflows.

Features

• It is ideal for larger enterprises combining social media and influencer marketing in one platform. 
• Offers robust SMM solutions to enhance social media presence. 
• Provides comprehensive reports with data-driven analytics to refine strategies. 
• AI-driven capabilities include analytics, content development solutions, and engagement techniques. 
• The Smart Inbox feature consolidates messages from multiple social media platforms, making query management more manageable and time-efficient. 
• Facilitates easy and efficient content creation and scheduling. 
• AI-powered social listening extracts insights from conversations across platforms. 
• Highlights recurring themes, keywords, demographics, and other key indicators for impactful content creation. 
• Sentiment mining helps understand audience sentiment behind posts for better engagement strategies.

Drawbacks

• A high starting price of $200/month categorizes it as a luxury SMM tool. 
• Despite advanced AI and marketing features, the pricing makes it inaccessible for many businesses and individuals with limited marketing budgets.  

4. PosterMyWall

Packed with thousands of templates and design inspirations, PosterMyWall can be your best bet for content creation. The tool has a wide variety of templates to create social media content in seconds, and the templates help you retain your creative juices.

Features

• Starting at $9.95 a month, PosterMyWallis an all-inclusive, budget-friendly platform that combines social media marketing and scheduling under the same dashboard. 
• You can design social media content, execute an email marketing campaign, manage content posting with its social media calendar, and use its powerful AI features to enhance the overall voice of your marketing material. 
• The platform has a staggering 2,000,000+ design templates, meaning you’ll always have an extensive template library to refer to when you’re stuck in a creative block. 
• Millions of free stock images and videos can streamline your designing process, making it a quick one-click solution. 
• You can connect various social media handles in PosterMyWall, and the collaboration element makes it super simple to share your designs with your teammates.
• PosterMyWall’s AI Writer enhances and improves the overall brand voice of your content and can craft engaging AI Captions based on the tone you select. 
• PosterMyWall’s AI Image generator can create AI images for you with a simple prompt, taking your content to the next level. 

Drawbacks

• Even though the platform is packed with designing and scheduling solutions, its email tool lacks the power to enhance one’s email marketing campaign. The email automation tool isn’t as robust as many other tools on the internet. 
• Key analytics are readily available, but PosterMyWall may struggle to provide analytics that offer a profound understanding of the audience and performance metrics.

Which tool is perfect for you?

Which tool may work best depends on budget, capabilities, requirements, etc. However, if you require a robust platform that offers a greater understanding of the market, provided you have a reasonable budget, Hootsuite may be your best bet. If you need a more affordable yet powerful tool, consider looking into Buffer. 

Once again, if your needs are enterprise-level and require in-depth analysis, with a focus on managing your social media queries, Sprout Social, with its Smart inbox, can be a good option. Lastly, if your social media relies heavily on design and/or your limited budget and you need designer-grade content, PosterMyWall can create outstanding content with AI tools.